Rider stands for sustainable clothing that is made to last. Our collection is crafted from nearly 100% cotton, making it both comfortable and better for the environment. With a focus on quality and timeless design, Rider pieces can be worn season after season. None of this would have been possible without Shiftr – together we make sustainable fashion possible.

At just 14 years old, I started developing Rider, a clothing brand that I poured all my time and energy into. With the help of my uncle, I was able to turn this dream into reality. From the very beginning, it was clear to me that Rider had to stand for something meaningful: creating clothing that is good for the environment and built to last. Every piece reflects this vision, combining sustainability with quality, so it can be worn for many years to come.